Chai sutta baar anubhav dubey

 Anubhav Dubey's journey to founding Chai Sutta Bar is an inspiring story of resilience and determination. Here's a brief outline of his struggle and rise:

Background

Anubhav Dubey, a native of Rewa, Madhya Pradesh, was preparing for UPSC exams when he decided to start a tea business with his childhood friend Anand Nayak in 2016. They were both in their early twenties and had no prior business experience.

The Initial Struggles

Limited Resources:

With minimal savings of just ₹3 lakhs, the duo opened their first tea outlet in Indore. They lacked fancy equipment or lavish interiors but focused on affordability and quality.

Skepticism from Society:

Selling tea was often looked down upon, especially for a young UPSC aspirant. Anubhav faced criticism and doubts from family and friends regarding his unconventional career choice.

No Marketing Budget:

With little money for advertising, they relied heavily on word-of-mouth promotion and innovative strategies to attract customers, like serving tea in kulhads (earthen cups), which gave a unique touch and promoted eco-friendliness.

Sleepless Nights:

Anubhav often stayed up late managing operations, serving customers, and cleaning tables himself. He juggled multiple roles due to a lack of manpower.

Turning Point

Despite initial struggles, Chai Sutta Bar gained popularity due to its:

Affordable pricing targeting students and young professionals.

Kulhad chai, which added a cultural charm and sustainable angle.

Friendly ambiance, attracting groups of friends looking for a place to hang out.

The Rise of Chai Sutta Bar

Today, Chai Sutta Bar has grown into a massive chain with over 450 outlets in India and abroad. Anubhav Dubey's story reflects the power of persistence, creativity, and believing in one's vision.